影视投资出品
Film Investment & Production
The core sector — investment, production, IP acquisition and script development for quality film projects at home and abroad.
Johnny Keep Walking! 2Upcoming SummerThe Ex-File 4: Marriage Plan
View sectorFull Industry-Chain Film & Media Ecosystem
Content at the core.
Full industry-chain film & media group.
Founded in 2008 and spanning film investment & production, IP acquisition & development, film promotion, advertising media, digital entertainment and short-video marketing — complete capability from content development to market delivery.
- 2008
- Founded
- 6
- Business sectors
- 30+
- Films co-invested / produced
- Nationwide
- Channel network
Chapter 01 · Origins
About Us
About Zhongtian Xingchen
Zhongtian Xingchen is a culture and media group built around film content. Starting from an outdoor film-advertising business founded in 2008, more than a decade of industry focus has grown a single advertising company into a full industry-chain ecosystem spanning six fields: film investment & production, IP acquisition & development, film promotion, advertising media, digital entertainment, and short-video marketing.
Six business sectors operate in concert, forming end-to-end capability from content development to market delivery — content judgment as the starting point, channel resources as the lever, offering partners one-stop solutions from IP evaluation and investment production to promotion and release.
Expertise through every step of the journey — value created at every turn.
Chapter 02 · The Map
Business Ecosystem
Six Business Sectors
广告传媒
Advertising Media
Where the ecosystem began (2008) — integrated outdoor advertising for film, with full-channel outdoor resources.
Godzilla x Kong: The New EmpireDune: Part TwoAquaman and the Lost Kingdom
View sector
整合营销
Integrated Marketing
Full-chain services across film marketing, artist management and pan-culture communication.
Furious 7The Fate of the FuriousTransformers: Age of Extinction
View sector
短视频营销
Short Video Marketing
Full-service short-video marketing, account operation and content production for film projects.
Born to FlyTrappedExpend4bles
View sector
数字娱乐
Digital Entertainment
Investment, distribution and operation of large-space immersive VR experiences.
Journey to the West: Havoc in HeavenJurassic World VR pop-up
View sector
电影引进与发行
Film Import & Distribution
Importing quality Taiwanese films to the mainland — censorship coordination and theatrical distribution.
《器子》《乒乓男孩》
View sectorChapter 03 · The Road
Our Journey
Our Journey
Starting from advertising, we built our way into every link of the film industry chain.
- 01082008
Advertising
The advertising media sector is established — the origin of the ecosystem.
- 02082015
Advertising
Strategic partnership with Wanda Group: agency for LCD advertising across Wanda Plazas nationwide, opening up commercial-district resource integration.
- 03082017
Advertising
Became a designated advertising partner of major studios including China Film, Huayi Brothers, Universal and Paramount.
Film investment
The pictures sector is established — formal entry into film investment and production.
- 04082018
Marketing
A quality marketing team was brought in, opening the film-marketing sector.
- 05082019
Short video
Online promotion strengths were integrated, adding short-video promotion channels.
- 06082024
Digital entertainment
Entered the VR space: the Jurassic World immersive VR pop-up landed in Taiyuan.
Film import
Began importing Taiwanese films and assisting their mainland promotion and release.
- 07082025
Digital entertainment
Original VR project Monkey King: Havoc in Heaven launched simultaneously in five cities, expanding into scenic destinations.
- 0808Today
Full chain
Six sectors in concert, covering the entire film-content industry chain.
The road is written — let the works speak.
Chapter 04 · The Works
Selected Works
Selected Works
Representative projects spanning investment & production, integrated marketing, short video and immersive digital entertainment.
Marketing
The Fate of the Furious
RMB 2.66B box office · 7 records reset
Investment
Johnny Keep Walking! 2
2026 acclaimed comedy · co-produced
Investment
I Am What I Am 2
Benchmark guofeng animation · co-produced
Marketing
Transformers: Age of Extinction
RMB 1.97B · record year
Digital
Journey to the West: Havoc in Heaven
Original VR · five-city launch
Investment
Upcoming Summer
Standout youth film · co-produced
Short Video
Striding into the Wind
Art-house breakout via short video
Distribution
《器子》
Taiwanese suspense · independently imported
Chapter 05 · Dispatches
Newsroom
Newsroom
Projects
Taiwanese films 《器子》 and 《乒乓男孩》 open in mainland cinemas
Independently imported, the suspense feature 《器子》 and sports drama 《乒乓男孩》 reached mainland screens in 2026, continuing to bring differentiated, high-quality titles to the market.
Projects
Co-produced comedy sequel 《Johnny Keep Walking! 2》 released
The acclaimed comedy sequel co-invested by Zhongtian Xingchen opened in cinemas, extending a content line that pairs commercial genres with strong word of mouth.
Company
Original VR project Monkey King: Havoc in Heaven launches in five cities
The group's first fully original large-space VR project went live simultaneously in five cities ahead of Spring Festival and is rolling out to scenic destinations — the digital-entertainment arm's leap from licensed IP to original content.
The next production could be ours, together.
Finale · An Invitation
Partnership
Let us talk copyright and partnership
Co-production · Film investment · IP licensing · Marketing
Start a Conversation